{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brands drive exposure via social networks advertising, star partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't altered much in decades; it does not have TikTok, and does not provide celebs free handbags.|Hermès' succes